the coach
Kuldip singh sahota aka kooks
Are you ready to work with someone who’s been in your shoes, scaled businesses using the same framework, and cracked the code on releasing yourself from burnout?
From Garden Shed to Global Shelves
In 2008, Kooks co-launched Mr Singh’s Chilli Sauce, straight out of his family’s East London garden shed. Within three years, the brand was stocked in Tesco, Selfridges, Ocado — even featured on BBC1 — turning a passion project into a £1.5m business in a few years.
Serial Entrepreneur with Strategic Insight
After Mr Singh’s, he founded Kushy Face, a commercial and large format printing business — fast success, same old trap: overwhelm, burnout, lack of systems. It was business coaching that broke the cycle, helping him reclaim time, clarity, and real profit.
Certified Coach + Growth Architect
Today, Kooks is a qualified ActionCOACH, Head of Marketing at The Business Growth Agency, and has 1-to-1 coached founders across diverse industries, adding £millions to their bottom line. He specialises in strategy, branding, communication, and marketing — the exact skills at the core of M90X.
Why It Works: Coach + Founder in One
Kooks blends real-world entrepreneurial grit with pragmatic systems and strategies. He’s not teaching theory — he’s teaching what worked for him:
From a £900 stand at the BBC Good Food Show to securing major retail deals with the likes of Tesco, Sainsbury’s, Selfridges, Ocado and Harvey Nichols
To pivoting during COVID and building profitable consulting & ecommerce workflows
To creating harmony between family, freedom, and fast growth — while staying sane
What You’ll Get from Working with Kooks
Proven playbooks: real-world Business Coaching and marketing
Accountability and execution support: “Do the work, see the change.”
Real-world empathy and guidance — not fluff
Coaching that helps you scale without burning out
Why You’ll Choose M90X Over Others
It’s delivered by someone who’s built businesses in founder’s shoes — not a generic coach
It blends strategy with systems — marketing engines that run on autopilot
It’s built for your lifestyle — more growth and more freedom
Ready to work with someone who’s already built the path?
Kooks has walked the way — and he’ll walk it with you.