the coach

How M90X Works to Transform Your Business Marketing in 90 Days

Kuldip singh sahota aka kooks

Are you ready to work with someone who’s been in your shoes, scaled businesses using the same framework, and cracked the code on releasing yourself from burnout?

From Garden Shed to Global Shelves

In 2008, Kooks co-launched Mr Singh’s Chilli Sauce, straight out of his family’s East London garden shed. Within three years, the brand was stocked in Tesco, Selfridges, Ocado — even featured on BBC1 — turning a passion project into a £1.5m business in a few years.

Serial Entrepreneur with Strategic Insight

After Mr Singh’s, he founded Kushy Face, a commercial and large format printing business — fast success, same old trap: overwhelm, burnout, lack of systems. It was business coaching that broke the cycle, helping him reclaim time, clarity, and real profit.

Certified Coach + Growth Architect

Today, Kooks is a qualified ActionCOACH, Head of Marketing at The Business Growth Agency, and has 1-to-1 coached founders across diverse industries, adding £millions to their bottom line. He specialises in strategy, branding, communication, and marketing — the exact skills at the core of M90X.

Why It Works: Coach + Founder in One

Kooks blends real-world entrepreneurial grit with pragmatic systems and strategies. He’s not teaching theory — he’s teaching what worked for him:

  • From a £900 stand at the BBC Good Food Show to securing major retail deals  with the likes of Tesco, Sainsbury’s, Selfridges, Ocado and Harvey Nichols

  • To pivoting during COVID and building profitable consulting & ecommerce workflows 

  • To creating harmony between family, freedom, and fast growth — while staying sane

What You’ll Get from Working with Kooks

  • Proven playbooks: real-world Business Coaching and marketing

  • Accountability and execution support: “Do the work, see the change.”

  • Real-world empathy and guidance — not fluff

  • Coaching that helps you scale without burning out

Why You’ll Choose M90X Over Others

  • It’s delivered by someone who’s built businesses in founder’s shoes — not a generic coach

  • It blends strategy with systems — marketing engines that run on autopilot

  • It’s built for your lifestyle — more growth and more freedom

Ready to work with someone who’s already built the path?

Kooks has walked the way — and he’ll walk it with you.